Privacy Policy
Your privacy matters. Learn how we collect, use, and protect your personal information.
Loops Tech LTD
128 City Road
London, United Kingdom
EC1V 2NX
Company No: 15394637
1. Introduction
Welcome to Servd, operated by Loops Tech LTD ("we," "our," or "us"). We are committed to protecting your privacy and ensuring the security of your personal information.
This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our platform, whether as a restaurant owner or a customer placing orders.
By using Servd, you agree to the collection and use of information in accordance with this policy. If you do not agree with our policies and practices, please do not use our service.
2. Information We Collect
We collect several types of information to provide and improve our service:
2.1 Personal Information
- Account Information: Name, email address, password, phone number
- Restaurant Information: Business name, address, contact details, cuisine type
- Payment Information: Billing address, payment method details (processed securely through Stripe)
- Identity Verification: Company registration number, business verification documents
2.2 Order and Reservation Data
- Order details including items, quantities, preferences, and special requests
- Delivery addresses and contact information
- Reservation details including date, time, party size, and special requirements
- Transaction history and payment records
2.3 Usage Information
- Device information (IP address, browser type, operating system)
- Log data and analytics (pages visited, time spent, features used)
- Cookies and similar tracking technologies
- Performance data and error reports
2.4 Communications
- Customer support interactions and correspondence
- Feedback, reviews, and survey responses
- Marketing preferences and communication history
3. How We Use Your Information
We use the information we collect for the following purposes:
3.1 Service Delivery
- Process and fulfill orders and reservations
- Facilitate communication between restaurants and customers
- Send order confirmations, updates, and receipts
- Provide customer support and respond to inquiries
3.2 Platform Operations
- Create and manage user accounts
- Verify restaurant identities and maintain platform quality
- Process payments and manage subscriptions
- Detect and prevent fraud, abuse, and security incidents
3.3 Improvement and Analytics
- Analyze usage patterns to improve our service
- Conduct research and development for new features
- Generate anonymized, aggregated statistics
- Monitor platform performance and identify technical issues
3.4 Marketing and Communications
- Send promotional emails about new features and offers (with your consent)
- Notify you about changes to our service or policies
- Conduct surveys and gather feedback
- Personalize your experience based on your preferences
4. Legal Basis for Processing (UK GDPR)
Under UK GDPR, we process your personal data based on the following legal grounds:
- Contract Performance: Processing necessary to fulfill our service agreement with you
- Consent: Where you have given explicit consent for specific processing activities
- Legitimate Interests: For fraud prevention, security, and service improvement
- Legal Obligations: To comply with tax, accounting, and other legal requirements
5. How We Share Your Information
We do not sell your personal information. We may share your information in the following circumstances:
5.1 With Restaurants
- Customer order and reservation details are shared with restaurants to fulfill your requests
- Contact information is shared to enable communication about your orders
5.2 With Service Providers
- Payment processors (Stripe) for secure payment handling
- Email service providers (Resend) for transactional communications
- Cloud hosting providers (AWS, Vercel) for platform infrastructure
- Analytics providers for usage insights and improvements
5.3 For Legal Reasons
- To comply with legal obligations, court orders, or government requests
- To protect our rights, property, or safety, or that of our users
- In connection with a business transaction (merger, acquisition, or sale)
6. Data Security
We implement appropriate technical and organizational measures to protect your personal information:
- Encryption of data in transit and at rest
- Secure authentication and access controls
- Regular security assessments and updates
- Employee training on data protection practices
- Incident response procedures for potential breaches
However, no method of transmission over the internet is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.
7. Data Retention
We retain your personal information for as long as necessary to provide our services and comply with legal obligations:
- Account Information: Retained while your account is active and for 12 months after closure
- Transaction Records: Retained for 7 years to comply with financial and tax regulations
- Marketing Data: Retained until you withdraw consent or for 2 years of inactivity
- Analytics Data: Anonymized and retained indefinitely for statistical purposes
8. Your Rights
Under UK GDPR, you have the following rights regarding your personal data:
- Right of Access: Request a copy of the personal data we hold about you
- Right to Rectification: Request correction of inaccurate or incomplete data
- Right to Erasure: Request deletion of your personal data ("right to be forgotten")
- Right to Restriction: Request limitation of processing in certain circumstances
- Right to Data Portability: Receive your data in a structured, machine-readable format
- Right to Object: Object to processing based on legitimate interests or for marketing
- Right to Withdraw Consent: Withdraw consent at any time where processing is based on consent
- Right to Lodge a Complaint: File a complaint with the Information Commissioner's Office (ICO)
To exercise any of these rights, please contact us at [email protected]. We will respond within one month of your request.
9. Cookies and Tracking Technologies
We use cookies and similar technologies to enhance your experience:
- Essential Cookies: Required for platform functionality and security
- Analytics Cookies: Help us understand how you use our service
- Preference Cookies: Remember your settings and choices
- Marketing Cookies: Used to deliver relevant advertisements (with your consent)
You can control cookies through your browser settings. However, disabling certain cookies may limit your ability to use some features. For more information, see our Cookies Policy.
10. Third-Party Links
Our platform may contain links to third-party websites or services. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before providing any personal information.
11. Children's Privacy
Our service is not intended for individuals under the age of 16. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately, and we will take steps to delete such information.
12. International Data Transfers
Your information may be transferred to and processed in countries outside the United Kingdom, including the United States where our cloud service providers are located.
We ensure appropriate safeguards are in place for such transfers, including:
- Standard contractual clauses approved by the UK authority
- Adequacy decisions for countries recognized as providing adequate protection
- Vendor certifications and security assessments
13. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of significant changes by:
- Posting a notice on our platform
- Sending an email to your registered email address
- Updating the "Last Updated" date at the top of this policy
Your continued use of our service after changes become effective constitutes acceptance of the updated policy.
14. Contact Information
If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
Questions About Your Privacy?
We're here to help. Contact our Data Protection Officer for any privacy-related inquiries.