What is aDigital Menu?
A digital menu is an interactive menu accessed via QR code, web link, or in-store screen. It can be updated in real time, enriched with photos and allergen info, and connected directly to ordering and payment systems.
Digital menus have become a strategic revenue and efficiency tool for modern restaurants—not just a replacement for paper. They increase average order value, streamline operations, and give guests the fast, flexible experience they now expect from hospitality brands.
The Numbers Don't Lie
Digital menus have become a mainstream expectation, not a niche experiment.
now maintain QR code menu systems
are willing to use their smartphone for QR menus
in QR code scans over just two years
Turn Every Order Intoan Upsell Opportunity
Digital menus are not just more convenient—they directly impact sales performance and upsell potential.
Visual Upselling
Highlight premium sides, larger sizes, add-ons, and bundles on the first screen where they are most likely to convert.
Instant Promotions
Run time-sensitive offers—happy hour, lunch specials, seasonal dishes—without reprinting menus.
Smart Recommendations
Feature high-margin items and upgrades visually where customers naturally browse.
Leaner Operations, Happier Staff
Beyond sales, digital menus significantly reduce friction and ongoing costs in day-to-day operations.
Zero Printing Costs
Cut printing costs and waste by removing the need to reprint menus when prices, dishes, or allergen requirements change.
No More "Sorry, We're Out"
Real-time updates eliminate awkward moments where staff must explain that items are unavailable.
Focus on Hospitality
Front-of-house teams spend less time taking basic orders and can focus on special requests and table turns.
Instant Access
Detailed ingredient lists, allergen information, photos, and reviews at their fingertips.
Speed & Autonomy
Scan a QR code to browse, re-order drinks, or pay the bill without waiting.
Delivery-App Experience
A modern experience that matches what guests already use in their favorite apps.
Meet ModernDiner Expectations
Modern diners increasingly expect restaurants to offer some form of digital interaction, from menus to loyalty and payments.
"A large majority of customers now expect digital ordering options, and digital users often show higher lifetime value than traditional guests."
Good for Business, Better for the Planet
Digital menus support environmental and brand goals that matter to both operators and diners.
Reduces paper usage, ink, and transport from frequent reprints
Many guests appreciate digital options that reduce waste
Reinforces your brand as current, tech-savvy, and guest-focused
Especially important for younger, experience-driven audiences
Ready to TransformYour Menu?
Join the 85% of restaurants already using digital menus to increase revenue and delight guests.