Own Your Restaurant'sCustomer Relationships
TheFork (TripAdvisor's restaurant platform) takes a commission on every booking and owns the customer relationship. It's time to take back control of your diners.
TheFork charges €2-4 per cover on network bookings, plus monthly fees of €69-299. A busy restaurant paying €800+/month in commissions could get Servd's complete platform for £39.99/month—with zero commission.
TheFork's Commission-Heavy Model
What TheFork Offers
What TheFork Doesn't Offer
TheFork's 'Yums' loyalty program rewards diners for using TheFork—training your customers to book through them instead of directly with you. You pay for their loyalty.
TheFork's True Annual Cost
Plus Commission on Every Booking
Real-World Annual Cost
For a restaurant with 400 TheFork covers/month on Pro plan
Over €13,000 per year—and TheFork owns those customer relationships, not you. When you leave, those customers stay with TheFork.
Your Customers, Your Platform
Starter Plan
Professional Plan
Everything in Starter, plus:
Zero commission. Your customers, your data.
Feature Comparison
| Capability | Servd Professional | TheFork |
|---|---|---|
| Zero Commission | ||
| Own Customer Data | ||
| Digital Menu System | ||
| QR Code Ordering | ||
| Tableside Ordering | ||
| Kitchen Display | ||
| Online Reservations | ||
| Table Management | ||
| Floor Plans | ||
| Commission Fees | Zero | Per-cover fees |
| Monthly Cost | £39.99/month | €129+/month + commission |
With Servd, every customer relationship belongs to you—not a marketplace.
Annual Cost Comparison
TheFork
Servd Professional
Or £399.99/year with annual billing
Your savings with Servd
€13,000+/year
(€13,100+ with annual billing)
Keep your commission savings and build direct relationships with your customers.
Frequently Asked Questions
Will I lose visibility without TheFork?
TheFork provides marketplace visibility, but at a cost. Many restaurants find that investing commission savings into Google My Business, social media, and their own website drives more valuable direct customers who return without booking through third parties.
How do I replace TheFork's booking traffic?
Add Servd's booking widget to your website, Google Business Profile, Instagram, and Facebook. Claim your Google Reserve integration. Most diners searching for YOUR restaurant will book directly when given an easy option.
What about TheFork's reviews?
TheFork reviews stay on TheFork. Focus on building Google reviews—they're more visible and valuable for local SEO. Servd makes it easy to request reviews from satisfied diners.
Can I use both TheFork and Servd?
Yes, during a transition. Use Servd for direct bookings and ordering while gradually reducing TheFork dependency. As direct bookings grow, you can scale back TheFork usage.
How does Servd help me own customer relationships?
Every booking through Servd gives you the customer's contact info for YOUR marketing. Build an email list, send promotions, invite them back—without paying commission on repeat visits.
Take BackYour Customers
TheFork's business model depends on standing between you and your customers. Every commission is payment for a relationship that should be yours.
Servd puts you in control. Direct bookings, direct relationships, direct communication—plus ordering capabilities TheFork can't match.
Start your free trial today. Build customer relationships that belong to you.