Which eMenu PlatformActually Runs Your Restaurant?
Both Servd and MyDigiMenu offer digital menu systems and tableside ordering for restaurants—but they take fundamentally different approaches.
MyDigiMenu focuses primarily on visual menu presentation with tablet and QR solutions. Servd delivers a complete restaurant management platform where emenu and order & pay at table features are part of a unified system.
MyDigiMenu at a Glance
MyDigiMenu (mydigimenu.com) is a Dubai-based digital menu specialist with a strong presence in the Middle East, India, and international hotel markets.
Core Features
- Tablet menu with autoplay food videos
- QR code menu access
- Self-ordering and order placement
- 140+ language support
- Multiple menu layouts and branding customisation
- Guest feedback collection
- Allergen, calorie, and nutritional information display
- Loyalty and cashback programmes
- Digital gift vouchers
- Pay at table functionality
- AI-powered menu description generator
- Direct POS integrations (Oracle Micros, Shiji, POSist, Clover)
- Online ordering for delivery and takeaway
- Basic reservation functionality
MyDigiMenu Pricing (USD)
Additional Costs:
• Managed Service: $129/month (menu optimisation and updates)
• Setup Fee: $99 (currently waived)
What MyDigiMenu Does Well
- Excellent visual presentation with autoplay video menus
- Strong multi-language support (140+ languages)
- Middle East market expertise and RTL support
- Impressive POS integrations for larger operations
- Professional menu video capabilities
MyDigiMenu Limitations
- Pricing scales with tablet/QR count—costs rise with growth
- Heavily focused on menu experience, lacking operational tools
- No robust reservation management system
- Limited promotional and marketing capabilities
- No comprehensive team management tools
- Smaller restaurants pay for unused capacity
The Servd Difference
While MyDigiMenu specialises in digital menus, Servd provides the full restaurant technology ecosystem—where restaurant menu tablets and tableside ordering integrate seamlessly with reservations, operations, and marketing.
Servd Starter Plan
Digital Menus & Reservations
The foundation for modern restaurants:
Servd Professional Plan
Everything Your Restaurant Needs
Ordering Capabilities
Promotions & Marketing
Team Management
Plus:
- AI-Powered Translation for multi-language menus
- Full RTL Support for Arabic and regional languages
- Integrated Reservations (not a separate add-on)
Side-by-Side Feature Comparison
| Feature | Servd | MyDigiMenu |
|---|---|---|
| Base Monthly Price | £19.99 (~$25) | $39+ |
| Price Scales With | Fixed pricing | Tablet/QR count |
| Digital Menu | ||
| QR Code Ordering | Unlimited | Limited by plan |
| Tablet Menu | ||
| Video Menus MyDigiMenu has autoplay videos | ||
| Multi-Language | AI translation | 140+ languages |
| RTL Support | ||
| Reservations | Fully integrated | Basic functionality |
| Kitchen Display | Via POS integration | |
| Delivery Orders | ||
| Pickup Orders | ||
| Promo Codes | Full system | Limited |
| Loyalty Programme | Coming soon | |
| Team Permissions | Full RBAC | Limited |
| Activity Logging | ||
| Pay at Table | ||
| Guest Feedback | ||
| Setup Fee | None | $99 (often waived) |
| POS Integrations | Growing | 300+ via partners |
The Pricing Reality
MyDigiMenu's pricing model creates a common challenge: costs scale with your success.
MyDigiMenu Cost Scenarios
50-table restaurant with active QR codes
Requires Platinum Menu plan minimum
100-table venue or small hotel
Requires Gold Menu or higher
Servd Cost Scenario
Any size operation:
Same price whether you have 10 tables or 200
Annual Savings with Servd: £400-£900+ depending on your size
The Integration Question
MyDigiMenu emphasises their 300+ POS integrations via partners like Deliverect—a genuine strength for enterprise operations using Oracle Micros or Shiji systems.
However, consider this:
- Independent restaurants rarely need complex enterprise POS integration
- What you need is a platform that works out of the box
- Tableside ordering, kitchen display, reservations, and marketing should talk to each other natively
- Third-party middleware adds complexity and potential failure points
Servd provides that unified experience without requiring third-party middleware or additional integration costs.
Visual Menus vs Operational Efficiency
MyDigiMenu's autoplay video menus are genuinely impressive. Watching sizzling steaks and cascading chocolate creates appetite appeal.
But ask yourself:
- Does your restaurant need Hollywood-quality video production for every menu item?
- Or do you need a digital menu system that helps you take orders faster?
- Do you need to reduce errors and manage your kitchen efficiently?
- Do you need to fill tables through integrated reservations?
Servd supports rich media in menus—including images and videos—while ensuring those menus connect to operational systems that actually run your business.
Who Should Choose MyDigiMenu?
- Luxury hotels and resorts with professional video content budgets
- Large venues already using Oracle Micros or Shiji POS systems
- Operations primarily focused on visual menu upselling
- Venues requiring specific loyalty and gift voucher features
- Restaurants where video presentation is the primary differentiator
Who Should Choose Servd?
- Independent restaurants wanting complete operations in one platform
- Growing restaurant groups seeking scalable, predictable pricing
- Venues needing tableside ordering integrated with reservations
- Restaurants requiring order & pay at table with kitchen display
- Middle East operators needing RTL support and AI translation
- Any business that values simplicity over complexity
- Operators tired of paying more as they grow
The Complete Picture
MyDigiMenu does one thing very well: beautiful digital menus with impressive video capabilities.
Servd does everything: digital menu systems, restaurant tablet ordering, reservations, kitchen operations, delivery management, promo campaigns, and team coordination—in one unified platform.
The question isn't which platform has flashier menus. The question is: which platform actually helps you run a better restaurant?
Common Questions
Yes. Servd supports rich media in menus including images and videos. While MyDigiMenu specialises in autoplay video presentations, Servd ensures your visual menu content integrates with operational systems—reservations, ordering, kitchen display, and team management—so you're not just showing beautiful food, you're efficiently serving it.
Servd offers AI-powered translation for 10+ major languages including full RTL support for Arabic. While MyDigiMenu supports more languages, most restaurants need 2-5 languages maximum. Servd's AI translation handles your core languages while providing the operational tools MyDigiMenu lacks.
This is where Servd's advantage becomes dramatic. MyDigiMenu charges based on tablet and QR code count. A 50-table restaurant pays $99/month ($1,188 annually). A 100-table venue pays $119+/month. Servd charges £19.99/month regardless of size—saving you £400-900+ annually as you grow.
Servd provides its own integrated order management and kitchen display system, which for most independent restaurants eliminates the need for complex POS integration. Orders flow directly from QR codes to your kitchen display, staff manage everything from one dashboard—no middleware required. MyDigiMenu's 300+ integrations are valuable for enterprise operations; Servd's native integration works better for independent venues.
MyDigiMenu offers built-in loyalty and gift voucher features, which Servd doesn't currently provide. However, Servd's comprehensive promo code system, customer order history, and analytics give you powerful tools to build customer loyalty through targeted campaigns. If loyalty cards and gift vouchers are essential to your business model, MyDigiMenu has an advantage here.
Absolutely. Servd was built with the Middle East market in mind, offering full RTL support for Arabic, AI-powered translation, and understanding of regional dining customs. While MyDigiMenu is Dubai-based, Servd provides comparable regional support with better operational integration and more predictable pricing.
Honestly, no—for most restaurants. While video menus are impressive, high-quality photos and clear descriptions convert just as well for most dining concepts. Unless you're a luxury venue with budget for professional video production, Servd's support for images and standard video is sufficient while giving you the operational tools that actually improve service.
Ready for a Platform That Doesn't Penalise Growth?
Want an emenu platform that integrates with your entire operation? Start your free trial and see how Servd transforms your restaurant—without the scaling costs.
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